Case Study: “Sloggers”

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 ACCOMPLISHMENTS

Turned $1,000 of ad spend into $49,600 in sales for Sloggers on 1 shoe design chosen for the campaign. 

In the first 30 days I kept the Average Cost of Sales below the suggested goal of 3% to 2.1%  some days even under 1% through developing a robust bidding algorithm that helps keeps costs down and increases sales gradually. 

Got the shoe to be featured on Amazon as a “Best Seller” which has continued to help generate more sales on top of the sponsored campaign.


“Beatty Test” performed better than any other launched campaign on Sloggers Amazon Marketing Services. Exceeding total sales of previous campaigns that took a month to generate it’s total, where “Beatty Test” exceeded that monthly total in just 2 weeks while cutting ACOS by 2%

Figured out how to manage amazon marketing services to minimize our ad spending while maximizing sales of products that are sponsored through the platform.

FLOWER POWER SLOGGER SALES                            

BEFORE 2018 & AFTER 2019

4/15 – 5/15 CAMPAIGN

SIZE: 7

SIZE: 9

SIZE: 11

SIZE:  8

SIZE:  10

SIZE:  6

Flower Power Sales Year Comparison

March – April 2018
                                          $2,685.97                                             
                                            

 March – April 2019

$10,211.05

Increased follower base by +1,000 for the month of 4/15 – 5/15

BEFORE

AFTER

Increased weekly profile visits from 258 per week to 1,000+ per week

BEFORE

AFTER

Increased profile reach from 99 per week to 2,954 for the month.

BEFORE

AFTER

Increased web clicks from 11 per week to 47 for the month

BEFORE

AFTER

 Increased impressions from 593 to 11,278 for the month

BEFORE

AFTER

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