Case Study: “Sloggers”

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 ACCOMPLISHMENTS

Turned $1,000 of ad spend into $49,600 in sales for Sloggers on 1 shoe design chosen for the campaign. 

In the first 30 days I kept the Average Cost of Sales below the suggested goal of 3% to 2.1%  some days even under 1% through developing a robust bidding algorithm that helps keeps costs down and increases sales gradually. 

Got the shoe to be featured on Amazon as a “Best Seller” which has continued to help generate more sales on top of the sponsored campaign.


“Beatty Test” performed better than any other launched campaign on Sloggers Amazon Marketing Services. Exceeding total sales of previous campaigns that took a month to generate it’s total, where “Beatty Test” exceeded that monthly total in just 2 weeks while cutting ACOS by 2%

Figured out how to manage amazon marketing services to minimize our ad spending while maximizing sales of products that are sponsored through the platform.

FLOWER POWER SLOGGER SALES                            

BEFORE 2018 & AFTER 2019

4/15 – 5/15 CAMPAIGN

SIZE: 7

SIZE: 9

SIZE: 11

SIZE:  8

SIZE:  10

SIZE:  6

Flower Power Sales Year Comparison

March – April 2018
                                          $2,685.97                                             
                                            

 March – April 2019

$10,211.05

Increased follower base by +1,000 for the month of 4/15 – 5/15

BEFORE

AFTER

Increased weekly profile visits from 258 per week to 1,000+ per week

BEFORE

AFTER

Increased profile reach from 99 per week to 2,954 for the month.

BEFORE

AFTER

Increased web clicks from 11 per week to 47 for the month

BEFORE

AFTER

 Increased impressions from 593 to 11,278 for the month

BEFORE

AFTER

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Case Study: Asking Alexandria

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Artist: Asking Alexandria

Results: When Asking Alexandria came to us it was when they were in the early stages of the project with a social media audience of 16k. In 2 years we helped grow the band exponentially through social media and have sold out US shows in various markets.

Awards they have won/nominated since working with RB Social Media…..

AP Music Awards
2014 Got nomination for AP Music Award Best Live Band
2014 Got nomination for AP Music Award Best International Band

Kerrang! Awards
2013 Got nomination for Kerrang! Award Best British Band
2011 Won Kerrang! Award Best British Newcomer

Metal Hammer Golden Gods Awards
2013Won Metal Hammer Golden Gods Award Breakthrough Band

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Case Study: “The Bride Wore Black”

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Artist:The Bride Wore Black

Results: The Bride Wore Black came to us in need to winning the popular “MTV WOODIE AWARD” which was a word for best artist voted by college students. We set up a campaign that targeted college kids and procured enough votes for the band to win the award.

Video: @MTV.com

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Case Study: Cheech & Chong / World Piece

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Brand: World Piece / Cheech & Chong

Results: When “World Piece/Cheech & Chong” came to us they were looking to grow an audience from 0. RB Social Media took on the client and within 7 months created viral content, provided photography, music, copywriting, targeting, contests, and more to now having an audience of over 30,000 and having one of the most active pages in it’s market.

Accomplishments:

In 7 months hit 30,000 organic followers

Became top post in #vape #eliquid #ejuice #cheech&chong; related hashtags

Average Posts receive 1,000 likes

Created Viral Video for Cheech & Chong that received over 1m views: View Video

Instagram Videos created for brand received over 16k views in a single post

Instagram videos created for Cheech & Chong gain over 100k views

Developed and launched daily themed posts (Smoking on a Thursday) / (Stoned Or Stupid) gained 100’s of followers per week

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Case Study: Hit The Lights

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Artist:Hit The Lights

Results: Hit The Lights came to us in need of winning a contest that was being put on by Taco Bell called “Feed The Beat” the goal of this campaign was to help Hit The Lights in the content which the result would be the band recording a song with studio time provided by Taco Bell as well as having they’re band name on Taco Bell sauce packets. After just a few weeks of applying Fundraiser to the efforts they won the contest! Below is a excerpt from “Artist Direct”

“Music fans have spoken and they’ve selected three amazing bands that we can help take that next big step in their careers,” David Ovens, Chief Marketing Officer of Taco Bell Corp., said in a statement. “These winning bands not only impressed us with their passion for music but also with their ability to mobilize their fan base to vote them ‘Best of the Beat.’ Next spring we will feed the beat with new music from Hit the Lights, Thousand Foot Krutch and Fireflight and showcasing it with our customers.” -Artist Direct

“Hit the Lights is stoked to be a winner of the ‘Best of the Beat’ contest, excited to play our music and eat our crunchwraps,” frontman Nick Thompson said in a press release. “We’re looking forward to recording a brand new song for your listening enjoyment. A huge thanks to all of our fans who helped us out!”

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